Effective Date: October 2024
This Privacy Policy explains how we collect, use, and share information when you visit our website and interact with it. We are committed to protecting your privacy and ensuring that your personal information is handled securely and responsibly.
1. Information Collected
We use Google Analytics 4 (GA4) to collect anonymous data about how visitors interact with our website. GA4 collects the following types of information:
- Pages visited
- Duration of visits
- Geographic location (based on IP address)
- Device type (e.g., mobile, desktop)
- Browser type
- Referring websites
This information does not include personally identifiable information (PII).
2. How We Use Information
We use the data collected through GA4 to:
- Analyse website traffic and user behaviour.
- Improve website performance and user experience.
- Monitor and enhance marketing efforts.
3. Cookies
Google Analytics 4 uses cookies to track user interactions. Cookies are small text files stored on your device that help us understand user activity on our site. You can manage cookie settings or disable cookies through your browser settings.
4. Data Sharing
We do not share the information collected through Google Analytics 4 with third parties, except as required by law or to maintain our website.
5. Data Retention
Data collected by GA4 is retained for 2 to 14 months. After this period, the data is automatically deleted.
6. Your Choices
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
7. Updates to This Policy
We may update this Privacy Policy from time to time. Please review it periodically for changes.